• What is GMW?
  • One process and system for Global, Regional, and Local Marketing teams by brand to request and manage the development and introduction of their collateral items, programs, and bulletins.
  • GMW will combines many current & legacy applications into one system enhancing visibility to all collateral elements within the program (one process for ZCLG Material types end-to-end).
  • Central Communication tool for program information while improving collaboration with Marketing, Creative, GBSC, Packaging Operations, Indirect Procurement, Merchandising Development, Supply Planning, and other supporting groups.
  • Propagating accurate and complete information into SAP to execute collateral effectively, efficiently, and mitigate waste.
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